Iconic
$420K
CAPITAL DEPLOYED
180
units created
620+
people housed
2024
investment year
The Investment
Museums, archives, artists, and cultural institutions play an important role in preserving history and helping communities understand their shared stories. As technology changes how people learn, engage, and experience culture, many organizations are exploring new ways to make those stories more accessible and sustainable. Iconic, formerly known as Pass It Down, developed a technology platform designed to help cultural institutions, artists, and historical organizations share stories through digital and immersive experiences. The platform supports new approaches to education, storytelling, audience engagement, and cultural preservation.
In April 2023, an Abundance Angel recommended a $10,000 equity investment alongside VentureSouth. The investment supported continued platform development, content expansion, and the growth of tools that help organizations connect people with history, art, and culture in new ways. Since the investment, Iconic has continued to expand its technology platform and partnerships with cultural and entertainment organizations. The company remains focused on helping institutions preserve, interpret, and share stories that might otherwise be difficult to access through traditional formats alone.
Impact Metrics
SDG Alignment
Investment Details
About the Organization
Iconic (formerly known as Pass It Down) is a Chattanooga, Tennessee technology company building digital storytelling tools for cultural institutions, museums, artists, and historical organizations. The platform supports new approaches to education, audience engagement, and cultural preservation, helping organizations make their stories more accessible through digital and immersive formats.