Food & Agriculture

Jiminy's creates sustainable pet food using cricket protein as a primary ingredient, reducing the environmental footprint of conventional animal protein production.

Pets are an important part of many families, but the food that sustains them carries a significant environmental footprint. Traditional animal protein production requires substantial amounts of land, water, and energy, creating challenges for a food system already facing growing resource pressures. Jiminy’s was created to explore a different approach to pet food production. The company uses cricket protein as a primary ingredient in its products, creating an alternative to conventional animal proteins that require significantly more land, water, and feed resources. By rethinking how pet food is made, Jiminy’s aims to reduce environmental impact while providing nutritious products for dogs.

In 2023, two Abundance Angels recommended a total of $50,000 in equity investments to support the company’s continued growth. The capital supported product development, commercial expansion, and efforts to scale more sustainable protein alternatives within the pet food industry. The company’s work reflects a broader effort to explore how food systems can become more resource-efficient while meeting growing demand. Through innovation in ingredient sourcing and production, Jiminy’s is contributing to conversations about sustainability across agriculture, food production, and consumer products. The investments remain active as the company continues to develop and commercialize alternative protein products.