Full Traction
$420K
CAPITAL DEPLOYED
180
units created
620+
people housed
2024
investment year
The Investment
Full Traction is building a transportation and logistics model focused on driver ownership, workforce training, and more sustainable freight infrastructure. The company’s work centers on helping drivers move toward greater economic independence while strengthening the systems that support regional freight movement. Full Traction’s model includes a truck lease-to-own program designed to help drivers transition to owner-operator status, creating a pathway from employment to small-business ownership. The company also emphasizes specialized driver training, including preparation for difficult terrain, to support safety, skill development, and career advancement within the trucking industry. In 2025, the Village Launch Catalytic Fund recommended a $50,000 loan through Abundance Capital to support One Ton Contracting and Full Traction’s growth. The loan also supports the company’s exploration of lower-emission freight technologies, including diesel-hybrid electric truck systems designed to reduce fuel consumption and improve performance on regional and mountainous routes. Together, these efforts connect workforce development with practical innovation in the transportation sector.
Impact Metrics
SDG Alignment
Investment Details
About the Organization
Full Traction is a South Carolina-based transportation company working to help drivers transition to owner-operator status through a truck lease-to-own program and specialized driver training. The company’s model connects workforce development with practical innovation in freight, including exploration of diesel-hybrid electric truck systems designed to reduce fuel consumption on regional and mountainous routes.