Impact Story: LovEvolve
LovEvolve® is a women-owned social enterprise built around a simple idea: people moving through some of life’s most vulnerable moments should feel supported, connected, and cared for.
What began with founder Sunny Goode’s Love Scarf and later the Love Swaddle® has grown into a model that pairs art and organic comfort products with practical support for postpartum families, cancer patients, grieving families, and caregivers.

LovEvolve® is a women-owned social enterprise built around a simple idea: people moving through some of life’s most vulnerable moments should feel supported, connected, and cared for.
What began with founder Sunny Goode’s Love Scarf and later the Love Swaddle® has grown into a model that pairs art and organic comfort products with practical support for postpartum families, cancer patients, grieving families, and caregivers.
Since Abundance Angels made an impact-first loan earlier this year, LovEvolve has been putting growth capital to work.

The company has strengthened its team and technology, expanded its hospital partnerships, and continued building LovEntourage®, the digital platform that connects families receiving a Love Swaddle to hospital-specific resources and ongoing support.
LovEvolve reports that LovEntourage has now reached families in 800 cities, with more than 4,400 active users and 76,000 interactions. At one Midwest health system, the platform generated more than 9,600 interactions in its first weeks.
Its hospital footprint is growing, too. Through the Whitney Robeson Love Legacy, more than 1,200 swaddles have been gifted to 11 new hospitals, and six of those hospitals moved into conversations about adopting the program more broadly. LovEvolve has also expanded branded programs with additional hospitals and health systems.
For founder Sunny Goode, all of that growth still comes back to one question:
“Does this help a family feel supported?”
About The Investments
Kate Dabbs
Kate Dabbs leads community engagement, donor relations, communications, and storytelling efforts for Abundance Capital. Her professional background spans nonprofit leadership, higher education, real estate, marketing, and agency leadership, with a focus on helping organizations make meaningful community impact.