Fashivly
$420K
CAPITAL DEPLOYED
180
units created
620+
people housed
2024
investment year
The Investment
Fashivly is a Charlotte-based fashion technology company that provides personalized styling through digital style guides, a subscription membership, and technology-enabled recommendations. The company helps customers find clothing that fits their preferences, lifestyle, body type, and budget, while making personal styling more accessible through a digital model. Fashivly is women-owned and operated, with a team made up of full-time and contract women professionals. The company also emphasizes small, independent, sustainable, and size-inclusive brands, helping clients discover labels that may otherwise be harder to find through traditional retail channels. The company’s model allows customers to request styling priorities such as natural fibers, size inclusivity, sustainable brands, or independent labels. Fashivly has also stated that it does not source from ultra-fast-fashion brands, reflecting a commitment to more intentional consumption in the apparel market. In 2025, Abundance Angels recommended a total of $20,000 in equity-linked SAFE investments as part of Fashivly’s early-stage financing. The capital supported product development, customer acquisition, AI-enabled personalization, and continued growth of the company’s digital styling platform. The SAFE remains active and unrealized, with any future return dependent on company growth, future financing, or a liquidity event.
Impact Metrics
SDG Alignment
Investment Details
About the Organization
Fashivly is a women-owned fashion technology company based in Charlotte, NC, making personal styling more accessible through a digital platform. The company provides customized style recommendations tailored to each customer’s preferences, lifestyle, body type, and budget, with an emphasis on size-inclusive, sustainable, and independent brands. Fashivly’s team is composed entirely of women, and the platform actively avoids sourcing from ultra-fast-fashion brands.